The internet is an amazing platform that can add value in multiple ways to your business. One of the best ways of establishing a profitable online presence is to setup a website. However, the purpose of setting up a website will be lost if you cannot get web traffic. Drawing traffic to your website is the most critical aspect of making a success of your use of the internet.
EXPLAINING WEB TRAFFIC
Web traffic refers to the number of people that visit your website. Web traffic also includes the conduits through which those people come to know about your website. Visitors may gain access to your website through various means. We are going look at three ways this and they pretty much sum up how you can establish a steady traffic to your site. We are going to look at, Social Networking, Advertizing and Search Engine Optimization.
IMPORTANCE OF WEB TRAFFIC
One of the most important keywords to consider when looking at web traffic is conversion rate. This implies that for a certain number of visitors to your site, you will get at least one person making a purchase if your site is into sales of any kind. Your conversion rate increases as more people visit your website. The result of drawing traffic is to make profit in the way your business defines profit.
BUSINESSES THAT NEED THIS INFORMATION
The great thing about the internet is that your business does not have to be strictly an online affair for you to be able to use it profitably. This means that you can be running a fish farm or selling produce and adopt the internet to work with your business. Having a website is like having another branch or outlet. If your website is well planned and executed, it can become the cashcow of your enterprise. This is why web traffic is critical because it is a way of selling your business online.
Social Networking
You can draw traffic to your website using social networking platforms like Facebook, Twitter and LinkedIn. The first step is to have an account with these platforms. The next thing will be to install their handles and links on your website. The more socially active you are with respect to your business, the greater the chance of reaching out to more people through them.
Advertizing
You can buy ad space with platforms such as Google Adwords. The good thing about such platforms is that they work according to your budget. Sign up with them and follow their instruction on how to set up an ad. Such ads are posted online and anytime someone clicks on it they lead to your website.
Search Engine Optimization
We have saved the best for last because search engine optimization is simply the most effective means of getting web traffic to your website. Once you get the rudiments of SEO, you can build on that to become an SEO guru. You must understand Article Marketing, which is a way of writing articles in such a manner that both machine and humans would be able to appreciate. The articles are of course posted online and they lead people through links to your website.
Keyword Density
The first thing you have to recognize when it comes to SEO is keyword Density. A keyword is what people usually type when they are searching a topic using search engines. “Homes in Kansas” is an example of a keyword. Now there are long and short tail keywords but the first thing you have to understand is that of Keyword Density. This simply refers to the number of times a keyword should be placed in an article.
One thing to realize is that you are writing for a machine i.e. the web crawler, which search engines use. The machine has an algorithm that has been configured to recognize keywords. The keywords must be spaced in a particular manner and be spread across the article in such a manner that the machine would not ignore it and classify it as SPAM.
The current rule for keyword density is one in every hundred (in every hundred words, the keyword appears once). The web crawlers pick up these articles from where they are posted and place them on the search results, ranking them according to their programmed algorithm. The higher you search ranking, the better the chance of people clicking through to your websites. The rules of keyword density may change but the rule of quality content does not change. This is because humans will still get to read your article and it could backfire if they are not satisfied.
Your website should have a blog because this is the best way of leading people directly to it rather than through a third party. Update the blog with search engine optimized articles that will rank highly on search engines.
Web Traffic Analysis
You can use online web traffic analysis tools to get a very accurate data on your website visitors. Such a tool will tell you the geographic location, websites and search engines through which they linked to your website as well as the pages/area they visited. Doing a traffic analysis helps you strategize better as you get to know where to focus your energies. A simple way of getting your hands on this tool is to sign up with Google Adsense.
Web traffic is critical when considering using the internet to boost your business. The tips above are stepping-stones but they will help anyone that is interested in boosting web traffic to their website.
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