How Do I Come Up With A Unique Business Name To Register With CAC?

I have been trying to register a business name with CAC for sometime now. But each time I come up with something I like they disapprove it. And each time that’s N500 wasted. I just sent in the two options below a few days ago and it was disapproved.

Value Xchange Media

Value Xchange Concepts.

I need help please and it’s urgent.

New Member Asked on December 5, 2016 in Business.
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9 Answer(s)

Dear Karoltoje,

I hope this response is not too late. This is the first test of being an entrepreneur. Prepare for another tough search when its time to choose your domain name if your business is going to have a web presence (I highly recommend web presence).

Though, there is no information about what your business is about and taking an educated guess could also be difficult from your choices. The names sound like an advertising/marketing business or exchange (which could be money, commodity or service) business. All I am saying is the interpretation may be broad except you give more details about what your business is into.

C.A.C will not give anything “value xchange” because there are two registered companies already bearing that name. Even if they give you (which is not feasible), you would still not be able to register the domain names because the .com, .net, .biz, .ng and versions are all taken.

My advice is to consider the under listed names. There is no C.A.C bearer on them yet and their domains are available for registration.

    1. Profit Interchange – and are both available. The and .ng are not available.
    2. Gain Swap – is available. The .com is for arbitrage sale. The and .ng are not available.

One of the names should sail through if not the two. Use the domain names to register your domain with any good host of your choice but educate yourself about it first.

Note that two words domain names are generally hot cakes and scarce. So you should try to register your domain quickly once CAC as approved before someone else register it.

I can still assist you with a better name fit if I know what your business is really about…

I wish you God’s speed and success in your entrepreneurial journey.


N.B The research resources I used can be found at:

  1. CAC name check –
  2. Domain name check –
Return Member Answered on December 23, 2016.

Great job

on December 23, 2016.
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Choosing a business name is one of the most important things when starting out. Starting out with a weak business name is like trying to go  and  fish without bait on your hook.

Five rules to conceder

1.The name has to be memorable – but easy to spell.

Potential clients and customers need to be able to remember your business name. But they also need to be able to find it easily if they’re looking for it online or in a phone book. So choosing a business name that is difficult to remember or spell is a bad idea. Unique names is good but difficult spellings are a bad idea.

2.A business name needs a visual element

What popped into your head when you read “Value Xchange Media or Value Xchange Concepts” Anything? People must be able to visualize your business when they read your business name that you invented. Generally we are hard-wired to “see” images when we read or hear language, and incorporating a visual element into your business name can be a powerful aid to your customers’ memory, and also to any future advertising.

3.A business name has to have positive connotation – convey a image of positive, neutral or negative, depending on the emotional associations people make.

You need to choose words that have the positive connotations that you want people to associate with your business – and make sure these connotations are suitable for your business.

If you are starting a trucking business, for instance, you don’t want it to have a weak sounding or negative name, such as “Little Twig Trucking” or “Lady Transport”. You want a business name that conveys strength and reliability. A choice such as “BIG RIG Trucking” would be much better. Notice how all these names have a strong visual element

4. A business name needs to include information about what your business does

It certainly isn’t instantly going to become as well known as Nike or McDonald’s to start off . So you need to be sure that your new business name at least gives your potential customers or clients some clues about what you actually do. For example a  hair styling businesses that include words such as “salon” or even “hair designs” in their names. It isn’t hard,  for customers to figure out what products or services are sold. Including information about what your business does in your business name also makes it easier for potential customers and/or clients to find your business in directories

 5. Try  to keep your business name fairly short

This is vital because you want customers and clients to be able to remember your business’s name (and be able to tell other people what it is)! But it’s also important for promotional purposes. You want a business name, for example, that will fit well on a business card, look good displayed on a sign or in an ad, and perhaps even a business name that will serve well as a domain name and show up well in search if you have an online business. So keep it as short as possible.

And a last tip: Think about colors when you’re choosing a business name. Colors will be an important component of your business logo and other business promotion materials and your business website, and colors have strong emotional associations, too. Red, for example, is an aggressive color; its fiery elements are associated with speed, excitement, and passion while green is a calming color associated with growth, renewal and nature.

Active Member Answered on December 10, 2016.
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Try TransValue Media

New Member Answered on December 6, 2016.
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You need to be creative about it, putting into consideration your niche. Choose a name that is short, simple, and memorable. The name you choose must also be available as an internet domain name for registration except you are capable of acquiring it from domain brokers.

You may need to hire a professional business branding and naming consultant if you think you’re not getting it right

Pro Consultant Answered on December 7, 2016.
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A good business name can be compared to having a good house foundation. It is important but should not be a barrier to kicking off your business.

Overtime, I have seen name of different categories : the good, the bad, and the ugly. After solid intensive research and experience, I will be sharing with you how and what it takes to have a unique business name.

What is a unique business name?

A unique business name has two qualities:

    • It attracts the peoples attention.
    • It has never be made known to the public.

With no doubts, your company will stand out and will be at a higher advantage over others. When you saying like ‘The way you dress is the way you are address’. In this case, your  company’s name represents the dress.

How can you get this unique business name?

1. Define the purpose of your business:

Write down the vision and mission of your company. What problem you are out there to provide? What products/services do you want to offer? Write all this down.

2.Know and operate in your Niche (Area of specialization):

This is really important. Why? This is necessary to avoid your company missing in the crowd because there is much competition out there. I run a Web and Graphics design company.

Guess what, my company’s name is DESIGNAY. This makes it easy for new clients to identify
the purpose of my company.

3.Filter the names you have with you now:

I know that by now, some names would have been going through your head. Please, write them
down and begin to eliminate them.

4.Check Domain and CAC Availability.

With the current internet rise, your company must walk the path if you want to make success. Domain simply means, the name you use in registering your website.

So also with CAC. CAC is an acronym of Corporate Affairs Commission- a legal entity in charge of all company’s registration in Nigeria. Check if the name you desire to use is

Don’t get confused. Sooner I will be releasing a post that explain more of No. 4 on this list.

Thanks for your reading.
Please do well to share this post.
Thank you.

New Member Answered on December 18, 2016.
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@Tommy of all the replies here yours is the only one that helps me a bit.

Profit Exchange sounds nice but I’m not sure if I want to settle for that.

I am a full time blogger and I offer a few services online including helping people get started online.

I want a name that I can use to represent my major work online.

New Member Answered on December 24, 2016.
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Dear Karoltoje,

Complements of the season to you. Kindly pardon my late response to your request. I came up with two name ideas for you but could not test with CAC. The CAC public name search database was down for about three days. Anyways, I am glad to tell you it is back up today.

Since you are a blogger and may be rendering info or virtual services on the web to your readers/customers, I thought the following names go well with your kind of business.

  1. Web Revenue – is available and there is no CAC bearer on it yet.
  2. Profit Avenue – is available and there is no CAC bearer on it also.

You can also add any suffix you like to it but your brand name will be the two words, while your registered business name will be the two words and any suffix you like.


Brand name – Web Revenue

Registered name – Web Revenue Media Ltd  (This is what you are registering with CAC)

URL – www.

kindly let me know if you don’t like them but I think they are cool. Especially the web revenue…

N.B: There are about 1000 views on your question. I guess there would be about 20  viewers who may want to start their own blog but still might be looking for unique names just like you. I advise you should reserve your choice as soon as you can. I am just guessing though.

I wish you success in your blogging business.

Best regards.

Return Member Answered on December 29, 2016.

Hello @Tommy,

Wow, thanks for your dedication to this. I still haven’t come up with anything yet. So your help is really appreciated. I think the two names are cool, however I don’t know if I want “Revenue” in the name or even “Web”. I want an all encompassing name.

Most of what I do is online. However in the near future I might venture into skincare products. I don’t want to have to register a name for every business I do. Take the name “Palness” for example, it can work for anything because it is not indicative of a particular venture.

I’ll keep brainstorming and see if I come up with something that meet my needs  in the next few days.

Again thanks for your time.

on December 30, 2016.
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Hi karoltoje,

Good to see you unfold more of what you do for a clearer understanding of your business.  If you don’t mind, I would ask for your niche and what services you might be offering.

The way I normally go through this section is to have you pitch me for sale, assuming I am a prospect you are hoping to onboard for your product or services.

Doing this will not only help give information about what problems you can solve for the prospect but will also give the prospect what tone and terms to look for when looking elsewhere for same product or service. Something like a detailed two-line summary of your business.

Except you don’t want to have a specific niche like some blogs and hoping to sell adverts space on your blog as a major source of your income. If you have a service or product you want to sell on the internet, then you really may need to consider the relevancy and prominence of your name to your services or product line – solely because of audience traffic and google ranking factors.  This is assuming you are depending on SEO traffic and not pay-per-click on social media and search engines for your traffic.

Take this blog ( for example, 65% of its traffic is from organic search and his bounce rate at 43% is good enough. This means if he is selling something actively, he is selling it profitably because his cost of acquisition is almost negligible beside what he is spending on SEO. And the traffic is not going away soon because he is not buying it with PPC. This is all because of the relevancy and prominence of his name to his content. Ask yourself what made you come to blogs like this one, then you will have a full understanding of my point.

One of the clients I work with has this problem sometimes ago. If you hear, you will probably know its something about traveling or tourism. it’s because it’s an auto rental company. Google think so too and in less than 6 months, they rated this business No.1 for bus rental, bus hire, and auto rental niche. It is because the name looked and sound like the business of travel, transport, tourism and everything in that industry (niche).

If you are going to be depending on google search traffic, choosing something broad may increase your time in achieving a top listed authority status like (both to your prospects and google) in the niche you are operating. This is assuming every other thing remains constant. Things like quality content, valuable service, secure and fast loading blog site.

So let’s start over. Pitch me for a sale of your product or service, then we can brainstorm and get a broad name that will still sound and look related to your niche. Deal…?

Thanks for giving me the opportunity to contribute. It’s fun…


Return Member Answered on January 4, 2017.
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Cac as make it easy just do public search on cac website. through pubic search you will know if someone has used the name or not . need help on how to register your business name, private company limited by yourself  whatsapp or call 08075800577/08062094853 

New Member Answered on May 17, 2017.
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