It has long been a known fact – Internet projects that translate real human emotions and warm associations are very popular. Live communication will always bhy dating sites are so popular. If a new project carries a unique idea, then the road to success is open for it.
1. Come up with an original idea for your dating site.
There are hundreds of online dating sites. You must clearly understand that the success of the project will depend on what idea is incorporated into the project. It makes no sense to create and copy existing analogs. You need something that will distinguish your site from hundreds of other resources.
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2. Users identification
This is a very important point, which will help determine its concept. Gender, age, audience goals, status, and much more – you should definitely consider all these characteristics. This will be the basis for the further concept of promotion. Features of the target audience will allow you to identify not only the key features of the project but also the choice of tools. For quick and effective promotion of a dating site, you will need to attract the audience the project was created for.
3. Video increases chances
Anyone who wants to launch own dating site knows that the competition is huge. To succeed, you need to increase the recognizability of the service. Interesting fact: 41% of respondents aged 21-30 learn about dating services via video sites. This is at least 57% more than among users of 31–45 years old. Young people turn to video in search of any information, from choosing a cozy cafe for a date to tips on how to dress. 80% of people use YouTube to get tips on what they want. This allows marketers to attract users through video, which then leads to the intention to visit the site.
4. Diversity and lack of borders
Modern people grow up exploring the world with the help of online video, virtual reality, and other tools that can “transfer” them to anywhere in the world. Therefore, it is not surprising that we are
acccustomed to diversity in everything, including the geography of search. 64% of respondents aged 18-24 said that dating sites and apps helped them meet a wide variety of people, while 65% added that this allowed them to find partners not only in their countries. Developers who want to attract users should pay attention to multiculturalism. Ads should reflect the diversity of your audience.
5. Virtual dating is becoming the norm
People are used to chatting on the Internet nowadays, and romantic dating is a good example. The main methods of interaction are video calls and text messages. 51% of respondents aged 20-25 answered that video communication and virtual meetings are very important for them. And 21% believe that correspondence can be regarded as a date. To attract new people, marketers should use digital communication and collaboration tools, as well as virtual technology. To successfully develop and promote your site, you need to understand how modern people see the world and communicate.
6. Launch an advertising campaign on Google Adwords
This is a contextual advertising system that will help millions of Internet users see their service information. This system has more advantages than others. If you can correctly configure ads, then a steady flow of visitors will be provided to you for relatively little money. But if you don’t have enough knowledge in this field, then it is better to hire a specialist in online advertising.