Business proposals are great marketing tools that can open doors for those who know how to use proposals to contracts. The use of multiple options when drawing up business proposals has the effect of creating a list of choices for the people you are submitting the proposal to, and this could mean a greater chance of securing the job.

What Is Multiple Options?

Just like it suggests, multiple options is when you provide several solutions and present them as a package in your business proposal. The solutions are designed to solve one problem. It means you are giving them several choices to go about solving a problem, or having a service delivered.

Where Can It Be Applied?

Multiple options are usually applied in the areas that are connected to service delivery and pricing. Your proposal might suggest several ways you would go about delivering on their requirements. Each way will be explained and a price will be attached to them.

For instance, you will bring up option A and talk about everything that will be involved in making it work. It will include benchmarking, quality assurance, and the cost of implementing that option. The same thing will be repeated for option B and C and the rest.

SEE ALSO: Things To Consider When Making Oral Proposals

The more options you can give while carefully detailing all that is needed and how it will be executed, the better your chances of securing the deal. This will be more of the case when others who also submitted proposals only focused on one plan. Each option you list must be viable and duly dealt with as it must not be seen that you are setting them up to pick one. However, it will serve  several purposes, some of them are listed below.

Benefit of Adding Multiple Options in your business proposal

• • It shows that you are versatile in the field.

• • It underscores your experience in handling issues related to that field.

• • It backs up your qualification and capacity.

• • It shows you are considerate enough to factor in cost-benefit relationships with the solutions you are suggesting.

• • It makes your proposal to fill up the room in such a manner that leaves little room for others to be considered, giving you a bigger chance of clinching the deal.

• • It gives them a sense of control since they will be picking what favors them the most.

• • Rather than get a direct yes or no i.e. an acceptance or rejection of your proposal, you will get them to start deliberating over the merits of picking one option over the other, and once you create that kind of engagement, you have virtually secured the job.

Tips To Adding Multiple Options

Be Comprehensive On Each Option

Being as comprehensive on each option reinforces your expertise in the field. It shows that you are a professional that knows his or her onions. Providing insights into how you will go about executing each option will give them the confidence to trust in your ability, and it could also open doors for other more lucrative deals related to what you are bidding for. Explaining each option in detail puts you in a positive light and separates you from the rest of the pack.

Being comprehensive is a key ingredient of drawing up winning business proposals. Applying a systematic methodology to it ‘as you cover the various aspects of your business proposal’ makes  a well-organized document. A well-organized document gives a very clear picture of what you are presenting to the people and is the hallmark of excellent articulation.

Identify their need and concentrate on it

Creating multiple options will do the magic if it is on their core area of need. You may have to do a bit of background work to know what that area is so that you can direct your energy toward it. Knowing where the company is coming from, and what they are looking for in a proposal, is like having insider knowledge that you can use to your advantage. Creating multiple options in the said area goes further to cement your chances to get the job.

SEE ALSO: The Place of Assumptions in Business Proposals

Most businesses might give you a guideline of sorts that can be used to draw up your proposal. This could be a quick way of knowing what they are looking for, but you must make sure you do not neglect covering every area they requested. On your part, knowing that the key areas any company will be interested in will include method of service delivery, pricing, and quality assurance should give you a good direction as to the areas you should concentrate.

Creating multiple options when it comes to these key areas might just give you the needed edge to secure the project.

Winning business proposals creates options for the companies and individuals that will give them an assurance that you know what you are doing. It is something that should be incorporated in any business proposal that has room for it unless it has been clearly stated that it should not be included.