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One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing. I call it ‘Information Leverage’. 

It has been a struggle to figure out how to describe what exactly Information Marketing is to people who don’t know. It’s sad too, because this supposed to be one of  the best business in the world. Why? Because every business is based on Information Marketing.

Every business, no matter what business you’re in, you should have at least a part of your business to be some sort of Information Marketing, whether you ever make any money with it or not. Information marketing is really how you take information and knowledge; you already have in your head and turn it into something you can share with your clients and prospects. And, it’s important to note here this information does not need to be related to your job or profession.

You can turn your love and enjoyment of a hobby, or just something you enjoy doing in your spare time, or something you have specialized knowledge about into a free report or a small book, or other type of information to share with others who might have the same interest or who want to know more about that topic.

You can turn your knowledge and information into something you can simply share, if you choose to, you can sell it to other people. At this point, you may be thinking that might work for other people, but you aren’t an “expert.” You may have love for marketing, or love for photography, or dentistry, and these people are experts in your mind. Just remember there is something else you know more than at least ten percent of all the people out there, and that make you an expert to at least some people.

You can always look around and find somebody who knows more than you about a particular topic, but we sometimes forget to turn around and look at the people who may know less than us. And, there will probably always be people on both sides of us – those who know more than we do and those who know less. That’s okay – it gives you the ability to keep learning and it allows you to develop products and services for those who know less than you but are not as advanced enough to learn from those who know more than you do.

Your delivery, how you teach it, how you have fun with it, more than somebody else, will attract people to you, people who may not want to go to someone else to learn it.Information marketing really is the information and knowledge you have in your head that you turn into a profit. You now can take the information and knowledge you already have and turn that into passive, ongoing, leveraged income that will be there for you for a long time to come.
And, one of the best parts about an Information business is, it’s the greatest lifestyle business. You can go anywhere, live anywhere, travel anywhere you want to and your businesses will continue to make money for you. Anywhere you can fire up a laptop and get online or make a phone call that will allow you the luxury of checking on things in your business. There is a lot of passive income available to you in an Information Marketing business.

That’s what makes the Information business the best and perfect business in the world. Well, that and the fact that you don’t need an office, inventory, very much staff, or a lot of equipment…and you can make a lot of money, while living the lifestyle of your dreams – So, whatever does that means to you.

Let’s look at different info-products you can create and sell.

1 eBooks – EBooks are electronic books. They are commonly delivered as a PDF file via your website, iTunes store or Amazon web store. An eBook looks just like a regular book which you can download and read from portable electronic devices such as iPhones or iPads.
2 Membership sites – You can create a membership site if you have created lots of content in various formats such as eBooks, videos and audios. You can create a private membership site that is password protected. People can pay you a one-time fee where it can range from $30, $50 or even $100 for a lifetime access. Alternatively, you can also turn it into a monthly membership site that you charge a monthly fee of $15 or $30 for people to access the information.
This monthly membership site can be a form of monthly passive income for you. Imagine if you charge a monthly fee of $30 and you have 100 monthly subscribers, this brings you a monthly income of $3000 every month without your active involvement. There is really no limit to the number of subscribers you can get online. In fact, this info product can earn you a nice 6-figure income online. 

You can also turn this into a home-based business as it does not take up much space in your home. Besides, there is no inventory to stock with an info product business. When you have a successful membership site, that is the income it brings in far exceeds your expenses, you can then decide if you want to quit your day job.

3 Newsletters – You can create a newsletter and deliver it online. It can be a paid subscriber-only newsletter. Alternatively, you can offer it for free to your customers. For instance, I subscribe to e-greeting cards service with Blue Mountain that sets reminders for me to send out e-greeting cards when it is around Christmas time or festive periods to my friends and family.
With info-products, the sky is really your limit. These are just three formats info-products can take. There are various formats such as CDs, audio or videos. These are the other type of info-products you can create and sell online.

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