Business-Buying And Selling86 Comments

Cosmetics is a preparation usually applied to the face and all over the body. Cosmetics business is another business that is highly lucrative. Running a cosmetics products business is a good one, as almost everyone on the planet make use of  different kind of cosmetic care product. This business has a lot of competition  because of the high demand but still very fast moving and profitable.

Cosmetics products business does not require huge capital to start with, in this case, when you want to start small. Starting with cheap cosmetics products allows you to start small and grow gradually if you can’t start big. You know what, you can increase your business capacity gradually and be making your cool profit. Starting small means you can start this business with as low as N50,000 and frequent turnover of this amount in a month can give you twice your investment.

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This means you will only sell to final users, it is a good deal, right. Likewise if you invest like N500,000 or more, frequent turnover can also give you 70% profit monthly. With this amount, you will be selling to final users directly but if you invest over N2,000,000 you can be an wholesaler. Depending on how much exactly you want to invest, you can also get profit worth 70% in return if you frequently turn the money over and over for months.

Cosmetics products business is really an interesting one, once you get that strategic location for your business, you just go ahead and start your business, and you will see yourself achieving success.

Cosmetics basically entails personal care products which includes toothpaste, bathing soap, and some deodorants while we have the beauty products as well, this includes face powder, lipstick, lip-gloss,  and other stuffs. I’m very sure you had your bath with soap this morning, you probably applied some deodorants and if you are a woman you must have applied a face powder, different types of facial make ups to enhance your look and other beauty products before setting out for the day.

Looking good and feeling good is a serious business. Everybody wants to look and feel good not minding what it cost to achieve that, this has actually made many smart entrepreneurs find themselves in this business. This article will open your eyes to this exciting and lucrative business opportunities and how you can make money from it. Just before you start your cosmetics products business, you need to know some facts on how to invest in this type of business and they are as follows:-

Different Use Of Cosmetic Products

In our everyday activities, it is pretty sure that the use of personal care products are necessary. They are usually used to bath, brush ones teeth, we also make use of different types of toiletries to perfect our appearance for the day. When we talk about cosmetics what comes to the mind of most people is the make up aspect. Meanwhile, cosmetics goes far more beyond make-ups. Toiletries are also included  in cosmetics

Conscious  Appearance By Younger People

This will surely surprise you but it is the truth. Younger people even those who are in their pre-teen age are also conscious of how they  appear in their schools. Writing from experience now, my boy of eleven years old now uses roll on, body spray, hair cream, body cream and even white powder on a daily basis, the only one I restricted him from using is perfume that he can only use that when he is a grown man precisely when he starts making money.

SEE ALSO: How To Start A Business – Complete Guide And Checklist

So if younger generations are now conscious of looking and feeling good, how much more the adults.

Spending More to Look Good

My greatest amazement to this is that people of low profile, I mean low income earners also invest little out of what they earn to make sure they always look and feel good at all time. Also, the high profile people are not left out of the looking good idea.

Cosmetics is now obviously helping our personal hygiene, its use has become very important in our daily appearances. If you look, feel and smell good, you will be much appreciated by the people you come across everyday and vice-versa. So now you should not be surprised to know that  beauty products, skin care products and in general term cosmetics are the fastest selling items in the market all over the world. It is as important as food!

Different Cosmetic Products Smart Entrepreneurs Can Venture Into

We have discussed enough about demands for cosmetic products, you already know what the demand level is likely to be in the market, now you need to know more about  the various types of cosmetics.

Hair Care Product

This product can be divided into two basic aspects namely:

Hair Extension: This product has too many types, it could be the attachment or weave on which is usually attached to the hair to enhance ones’ look mostly used by females.

Hair care and Treatment: This include different types of hair cream, hair gloss, hair spray, relaxers, various types of hair treatment and so many others.

Skin Care Products

Our skin needs adequate care to make it look smooth and glow with utmost comfort, this products ranges among so many products like the bleaching cream, moisturizing cream, age defying, anti acne cream  and so many other skin care products just to mention a few. These are the number one fast selling cosmetic product.


This aspect is divided into three segments roll on, body spray and perfumes, all these are used to protect the body from emitting offensive odour leaving the body fresh and smelling good.

Personal Care And Toiletries

This aspect deals with those daily necessity that helps our daily and personal hygiene this products includes toilet papers, bathing soap, sanitary towel and so many more.

Make-Up Products

This is the second best selling cosmetic product now, especially among women. Every woman both old and young wants to enhance their beauty with the help of foundation, concealer, lip gloss, lip stick, mascara, eye-shadow and lots more. There are many recognized  producers of all these beauty products, some of them we know very well are: Oreke,  House of Tara, to list just a few. These are fastest growing beauty products manufacturers in Nigeria. Clinique, Mary Kay, Black Opal, and many other recognized brands internationally.

Things To Put In Place For Your Cosmetics Products Business

Your Start Up Capital

This is very important, although you can start cosmetic business small and then watch it grow to a big one but  before you start any business you must have an initial capital set aside  to run your business. Depending on how financially capable you are, you can start this business  on a very low scale  with as low as N50,000, on a medium scale you can start with N500,000 – N1 million, and on a large scale you can start with N10 – N20 million to any amount because prices of different products are not constant.

Business Location

We said earlier that even people with low profile patronize those selling cosmetics, this does not mean you should set your shop in an area where you alone can see yourself. You should rent a shop if you can’t afford to build one in a strategic location where you can be easily accessible. I mean busy environment where people go and pass around  every time.

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If you are able to get locations in a busy shopping complex very close to the general market, or close to corporate offices, in short a proper commercial location is the best place to set up this business. Always make yourself visible.

Make An Advertisement

How you advertise your product matters a lot, advertising is very important. This will make people know you and your products, if your advert is good enough people will begin to look for you wanting to patronize you because of your good advert. You can advertise your product through different social media, through the world wide web, through fliers, newspapers, advertising by simply telling neighbors, family, and friends.

How you beautifully display your goods is also another medium of advertising, if your goods are beautifully displayed, passersby would like to see what other things you have in stock and this would definitely be a way of patronizing your shop. Always remember, advertising your products and services goes a long way in making your business flourish!

Create Section in Your Shop

To be extremely successful in this business, you will not just  restrict yourself to one aspect of it, you must at least have all the different sections available in your shop. For instance, you are setting up your shop you must include the hair extension section, the skin care section, the personal care and toiletries section and many others this will make your shop look beautiful and everybody who pass by would want to patronize your shop.

Where To Buy Your Products

There are different markets where you can easily access to buy your products, and those market are as follows in Nigeria, the Mushin market, the Dosunmu market in Lagos Island, Balogun market also in Lagos Island, Trade Fair market along Badagry Expressway. All of these market are located in Lagos State.

Cusmetics business in Nigeria
High Class Cosmetics Store |

There are distributors of these skin care and hair care products that are well known for quality and originality they are: Bicu shop at Apongbon street Lagos Island, Dupe cosmetics at Moshalashi street in Lagos Island, Kudi cosmetics  in Balogun market Lagos Island.

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You can also be a distributor. If you intend to be one, you will have to directly buy from the manufacturers, buying directly from the manufacturers involves a huge amount to start up capital because every company has her own procedures, for example Expression Kanekalon company, the makers of  Xpression hair extension  has policies and procedures different from Amingo kanekalon also maker of Amingo hair extension.

You will need to follow due processes like locating their office address,  registering with the company at a cost and some other procedures introduced by the company. Below are some of the companies that produces some of the fast selling products you will need to register with if you want to be a distributor. They are: Dark and lovely, Mega profective, Dr. Miracle, Organic. These companies are involved with production of relaxers, hair cream and different types of hair treatment and they are internationally produced. You can visit their website to know more about them.

Expression, Amingo, Noble, Supreme, and Chocolate. Their product comes in attachments, wigs, and weave on.  You can find more about this company by visiting them.

There are local producers too and they include: Ozone, Topklass, Metasoul, Universal Basic, and so many others. Most of this local producers brings their products to your door step once they know you. If you are starting on a small scale never mind you can still get your goods from the list of distributors or the markets mentioned above.

The Profit Margin In Cosmetics Products Business

I am much sure you want to know how profitable this business is before starting up this business, am glad to let you know that it is highly profitable you can make profit as high as N500,000 profit monthly or more depending on how much you invest in it. If you start small, you can make profit of N50,000 or more, so if you have enough fund to finance this business you can decide to start in a big way.

If you directly buy products like the hair extension from the manufacturers, once you meet up with their target monthly you will definitely be rewarded with some cash, the exact amount depends on the company and what they produce.

I believe you have read this article through, please don’t hesitate to leave a comment, share your success story and if you have some challenges, feel free to ask question.

Wish you all the best.

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  • Anonymous August 22, 2014

    Beautiful and productive write up. The cosmetics dealers u stated above, do they sell in wholesale or what?

  • Anonymous September 19, 2014

    Very informative, thank you for sharing your knowledge.

  • Anonymous October 15, 2014

    Very helpful indeed! Thank you!

  • Anonymous November 7, 2014

    Thanks alot for availing us the richness of your knowledge and experience here-in. I just started mine about three months ago and can confirm that it is a profitable venture.
    My stocking capital is a little above
    However, I observe that my feminine-customer bloc, are too impatient to get desired result from consuming especially, beauty creams and products. They want an instant de-complexion (from dark(Coke) to fair (fanta) complexion, just with a container of lotion.
    They are also not sincere or 'woman' enough to tell you that they want to BLEACH their skin. They rather rigmarole on that intention untill you stamp it on them.
    Also, they are prone to changing their beauty regimen as soon as someone tells them 'that cream that Chioma uses is 'best'". I base in a street shop in Television area of kaduna, Kaduna state. By the nature of the prevailing complexion of most of the residents or people in this axis of Nigeria (CHARCOOL BLACK/DARK), I am not finding it easy 'changing' them from their real natural beauty to the opposite.
    I sourced my take-off stock from Trade Fair market Lagos.

    • Anonymous January 21, 2015

      thanks for this encouragement. Pls what products do you think move very fast. I just want to start.

    • nife January 27, 2016

      Pls where exactly in trade fair do you get them from. Am interesting in the business, and i would like to go to tradefair tomrw. Thanksss

      • kevin June 26, 2016

        Ogun plaza A25,ICC trade fair complex along lagos/badagry express road

    • Kore May 6, 2016

      Pls I’m interested, can put me through. Thanks

  • onyii Asa November 13, 2014

    I am glad and happy I found this blog. Infact I am bookmarking it right away. I was searching for insights about comestic business in Nigeria when I stummbled upon your right up. I must confess, your right up has given enough insights on what to expect and how to go about it. I want to start up this business in festac town Lagos. However, I am yet to tell my fianacier the particular amount that I might need. What do you suggest?do I go in to it on larger scale with about 2million or should I just do it in a small scale level. My husband thinks doing it in a large scale would be better. I.e becoming a distributor or an importer. Bt I am scared because I don't know what to expect. I want to spend abt two months in a comestic learning the details of the trade. Is two months too small? Thank you so much! God bless u.

    • Syl June 6, 2016

      thank so much for sharing your knowledge without any cost,may God enrich you new here in lagos I really have passion for this kind of business,I need a huck up for someone that is already into the business and also want to ask if I need to go and learn from ppl doing it already before I can start on my own?

    • Anonymus October 10, 2019

      i am highly grateful for this piece, with this in can boldly work into the business and succeed in it
      thank you once again for pouring your knowledge without any cost, i am grateful and God bless you greatly for me

  • Omobolanle Oluwo December 8, 2014

    Thanks a million. I intend starting a wholesale weavon business ranging from synthetic to human hair. Please do I need to get training to be successful. Like how much do you think I can invest and how do I get contact of this company or their distributors. Thanks in anticipation.

  • Anonymous May 26, 2015

    Thank you so much just stumbled on this and it's quite helpful.

  • Anonymous June 15, 2015

    Very helpful tips, thanks alot

  • Anonymous July 16, 2015

    I'm a Blessing to read this

  • Victoria Ogbomah December 9, 2015

    Thanks a whole lot for this great information. Hoping for great success as I venture into both the cosmetic n hair extensions business

  • Chixglam January 9, 2016

    Thanks for this enlightenment, happy to go through it.

  • Tracy R February 5, 2016

    Indeed you are God sent thanks so much for this great information am relieved knowing fully well that I will make huge success as I start my own business with the information I’ve gathered from you today.Once again I say thank you very much.

  • chika nosike February 9, 2016

    i want to go into hair-care product, fragrance, and make-ups, can #500,000 set me up as a whole-seller? if possible, how can i get products to enable me sell cheap. please direact me by sending me contacts.

    • Monica February 11, 2016

      Hello, am also thinking of doing the same thing. Coz am about to be done with youth service and I have a capital of about 100k, but mum will pay for a shop for me at banex in Abuja. But I don’t know where to go get products from

  • Emmanuel March 18, 2016

    thank you so much. the problem is still where and how to get all the sections and stock them

  • vin April 6, 2016

    Very informative and helpful, pls will like to start d business as a wholesaler, where will I get products to enable me sale cheap. Tnx.

  • Alwell April 10, 2016

    very informatative,thumbs up

  • Ilenikhena Bright April 13, 2016

    Thanks for the information. i am actually planning of commencing hair care business selling in whole sale prices of attachment, weave-on, wig from synthetic to human hair, make-up, fragrance and body creams. then how much do i need to be a distributor or whole seller, i also need contacts of these company or distributor. please is very important to me to enable me commence on time. Patiently await your response. thank you and God bless you.

  • salma April 19, 2016

    wow thanks for the tips it was really helpful

  • NONY May 4, 2016

    I wish to say thank you for enhancing my research.After NYSC, I did a 1yr training in cosmetics.Am glad.God Bles

  • Ify May 11, 2016

    U Are A Godsent. Bt Pls Onisha And Lagos Were Is More Cheaper

  • Vera Luyanga May 28, 2016

    Wow you share your experience selflessly. I have been reading everything on this subject on the Internet. I am opening a cosmetic besuty and shop and have paid rentals already last month. However I have stocked the shop yet. If anyone can help me information about where I can import products even ftom Nigeria, please email me on. I am emailing from Zambia. Thanks so much

    • Progress Ese December 9, 2017

      Hello can anyone please share their experience while starting as a novice in the business please

    • Funmilayo Adekunle January 11, 2018

      Hello, if you haven’t gotten a supplier yet you can contact me and even if you have a supplier already I’m sure my prices will be lower.

      • Jay April 27, 2018

        Hello Funmi. Would love to talk with you privately concerning this subject matter.

  • Emilia Chukwuemeka May 31, 2016

    Thanks a lot. I have an intention to start this business. I need someone who will introduce me to it.

  • Adebola. June 3, 2016

    Thanks a lot…you just inspired someone.

  • Kemi June 6, 2016

    Thank you for this post. I intend starting next month but need to purchase at very low prices. I was warned not to go to tradefair because there are lots of adulterated product sellers there. Ordering from abroad is also very expensive and not doable now. Please what can you advise? Thanks

    • kevin June 26, 2016

      True talk….There are a lot of fakes I’m the market but we at Beauty base Cosmetics A25 ICC trade fair complex are known for our high level of integrity. ..We sell original product as well as offer relatively free courier service …High standard is our watch word…contact us on

  • joyce July 8, 2016

    This piece is wonderful. Thank God I came across it today because I want to come to trade fair to buy only makeup products and don’t know how and where to start from. Though I have been selling but buys from those that buys from Lagos but now I have decided to come to trade fair myselve so that I can make more profit. Pls can u help me with contacts where I can get makeup products only.

  • Lawrence July 20, 2016

    This has been very informative for me. i have a start up capital of #200000. I really would like to start on the medium scale. But am still considering the location, my place of birth and family home or benin city where i currently reside.

  • Evahrista August 1, 2016

    For those of you close to mushin , ask of DENOC COSMETICS STORES at number 21 isolo road, Mushin
    They sell at great wholesale prices, you would want to try them if u’re just starting your business or if you already have a store

    You really don’t need to stress going to Lagos island or Trade fair.

  • Ifeoma August 24, 2016

    I’m so appreciative of all the information I gathered, thank. I’m a young lady and I really want to have a solid business in the beauty products as well as skin care, please I will appreciate it even more if I can be availed a few contacts currently in this line of business whom I can acquire more knowledge and skill.

  • Spencerpat September 6, 2016

    Thanks a lot for this article.
    I wanna start up a hair collections/hair treatment collection as well and I don’t know how much capital would be required to start this up,i also have 200k already would that be enough?.. Help a brother.. Thanks a lot.

  • Ebenezer2017 April 9, 2017

    Thanks for this article and God bless….

    I’m the manager of Lactesia natural and organic products in Nigeria. Lactesia is an international brand manufactured in Malaysia.

    Presently, we are on sales promotion to create more awareness of our luxury products. We are marketing on facebook, nairaland, jiji and olx in Nigeria. Nevertheless, we are keen to get more interested wholesalers or cosmectic distributors / marketers to partner with us.

    After wide consultations with my friends in Nigeria, they told me to come tradefair, alaba market to source for partners to represent our company in Nigeria. that said, we have two outlets that signed up as retailer in lekki and PH but we are more interested in companies buying as distributors / wholesalers.

    Any useful info would be highly appreciated as i will be in Nigeria with our stock hopefully before the end of April 2017.

    Please contact me for any private discussion if you are interested and ready to work with us.

  • happy May 2, 2017

    Wow!! Just on point. This is answer to my question. Thanks so much. Am giving the cosmetic business a trial

  • PrincessPhillips June 21, 2017

    Thanks alot for this information,May God richly bless you

  • man88 September 15, 2017

    Thanks for this article and God bless….

    I’m the manager of Lactesia natural and organic products in Nigeria. Lactesia is an international brand manufactured in Malaysia.

    Presently, we are on sales promotion to create more awareness of our luxury products. We are marketing on Facebook, nairaland, jiji and olx in Nigeria. Nevertheless, we are keen to get more interested wholesalers or cosmetic distributors / marketers to partner with us. go to

    After wide consultations with my friends in Nigeria, they told me to come tradefair, alaba market to source for partners to represent our company in Nigeria. that said, we have two outlets that signed up as retailer in lekki and PH but we are more interested in companies buying as distributors / wholesalers.

    Any useful info would be highly appreciated as i will be in Nigeria with our stock hopefully before the end of April 2017.

    Please contact me for any private discussion if you are interested and ready to work with us.

    • SB June 15, 2018

      Hello ! I’m sonya .i would be very much interested to work with you . Kindly. Contact me . Will discuss it further

  • Odi glow September 23, 2017

    Thank you so much for this write-ups,been trying to write a business plan for my new start up cosmetic business in Abuja when I stumbled into this online.Aside Lagos Whole sellers for restocking, are there major whole sellers in Abuja where I can buy from in situations where I dont wanna go to Lagos?? I mean affordable and genuine products

  • Tonia September 29, 2017

    am very glad to see this. God bless you

  • Progress Ese December 9, 2017

    Hello can anyone please share their experience while starting as a novice in the business please

  • Blessing.o December 18, 2017

    Thanks for this post… Am really interested in the business… I would like to start on a small scale for cosmetics, make-up and wigs and weavon.. Plz how much do u think will be OK as a start-up and do I need to go learn from someone cos I need to kno much about it and how to get good products and make profit too…thanks a lot while waiting ur reply…

  • Adejoke Kolajo December 27, 2017

    You really real it down for us… Thank u for this post… It is very helpful as I am about starting something soon. Will keep u posted.

  • anonymous January 11, 2018

    Thank u so vry much for sharing ur knowledge without a cost.. indeed u’r God’s sent. God bless u

  • Gloria January 22, 2018

    Thank u so much sir, I know what to do now

  • Anonymous February 6, 2018

    This is well detailed and really helpful, passing-by without not dropping my comment is being ungrateful for a job well done. Thanks and May God reward you as your research tends to help others.

  • Lady pharez February 13, 2018

    Thanks for the useful and encouraging information. I want to start the business will deal on hair care, hair extension and makeup product. Please where can I get original product in Lagos?

  • Lady pharez February 13, 2018

    I want to be a whole seller please can have information on where to get it in cheaper rate

  • Osas March 9, 2018

    Please is there a place in Benin where I can restock almost the same price as hat of Lagos?

  • Fehintola March 10, 2018

    This is beautifully written and packed with useful and helpful information. Thank you for sharing this. I’m thinking of starting a cosmetics business and I’m glad I read your article. Thank you.

  • Diana March 23, 2018

    I am Malaysian, I would like to open a cosmetic shop in Nigeria. How would i start with. Do i need to register my business in Nigeria, as i will taking my goods from China.

    Please guide me. one of my African friend told me that i need to get ready of 200,000naira to register the company under trade center.

  • juliet April 11, 2018

    Thanks for the article, it’s very informative.

    I’m one of the distributors of Evob Cosmetics in Nigeria. Evob is a cosmetics company based in Cameroon.
    We are into Skin care products such as Golden Face products, Evob products, Mon Secret products, Madam white products as well as their face creams, body milk, serum, Essential oil, lotion cleanser, Knuckle cream and shower bath.

    I sale both in Wholesale and retail at lower prices. I also do doorstep delivery if you are in Lagos.
    Contact me for more information.

  • Favour April 25, 2018

    Wonderful piece, very useful. Planning to start cosmetic business so found it very useful

  • Crest May 7, 2018

    this report adds value. Good work

  • Uche May 10, 2018

    Spot on. Just needed this. Thank you so much for this information

  • Chommy vincent May 28, 2018

    Great! U r really God sent, ur write-ups are very useful to me cos I am planning to start up this makeup business very soon

  • Hillary obayangbon May 30, 2018

    Hello good evening I would love to start up my own cosmetic line like my own production with my name on it eye shadow and mascara how do I go about it thanks

  • Ben June 2, 2018

    Dear Osas, I am in Balogun Trade Fair International. I deal on cosmetics- high quality Cream, Lotion, shower bath, serum etc. You can send your stock list and the goods will be way billed to you.

    • Gen June 13, 2018

      Am also interested, I reside in Agbor I need to chat with you privately. This is my contact, can you contact me please, 08134334223

  • Gen June 13, 2018

    Am into the business on a small scale already but I need a place I can be buying at a cheap price, I currently buy at onitsha market but I need help places to get it cheaper. my contact is 08134334223

  • SB June 15, 2018

    Hi Gen! Can I contact you . I have cosmetics products . If your interested in buying.

    Regards SB

  • Ifeoma Livina July 9, 2018

    Wow that’s a wonderful writeup.

  • Gabriel September 16, 2018

    The truth about the fact is that you are a saviour to many, including me thankz may you never lack wisdom

  • dimpossiblechanger October 14, 2018

    You’re one in a million. Many would rather hood such information than sharing knowledge. May God bless your generations to come.

  • akinlolade November 27, 2018

    How do i contact you? please update infos

  • Shammy January 9, 2019

    Thank you so much

  • Daniel January 12, 2019

    Hi, I love this, can someone help me with a ORS supplier, I am based in Ondo state and my neighbours dont want to help.

  • sun February 6, 2019

    wow… this is a nice article.. i have learnt a bunch today. keep up the good works sir

  • Jenny February 22, 2019

    You really describe the things precisely. Thank you for this guide.

  • chizkul March 18, 2019

    Thanks I found this article helpful.

  • kelvin October 2, 2019


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  • ptovidence chioma December 14, 2019

    I want to start up cosmetic pls if you’re a supplier contact me. 08162921699

  • Blake June 5, 2020

    Pls how can I get in touch with you.

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