Buying And Selling-Food Processing14 Comments

Frozen chicken sales and production business is a multi-million dollar industry. It is rightly so because many prefer to buy frozen chicken basically because its convenient to cook. You will not go through the stress of slaughtering the chicken, boiling water, peeling off the feathers and dividing the chicken into parts. Frozen chicken gives you the opportunity to choose the chicken parts you feel like eating.

Frozen chicken business is so profitable that you can be making as much as a million naira monthly as a medium scale producer and retailer.

For the purpose of convenience, the demand for frozen chicken is on the increase. Anyone who invest in this business can never incur loss. This article will tell you what you need to know before starting your frozen chicken business. You will also be enlightened on how to market your frozen chicken. Meanwhile, let us learn more on some of the health benefits of frozen chicken.

Health Benefits of Eating Chicken

As we all know, chicken is a very good source of protein, likewise fish and other seafood. Protein builds our muscles, skin, cartilage and blood vessels.

Many consumers attest to the fact that chicken soup or stew is more delicious than those prepared with beef or other sources of protein.

Chicken prevents bone loss, because it is rich in calcium. It is not difficult to acquire the calcium because most chicken bones are very soft and they can be easily chewed. Chewing chicken bones  does not just give strong bones, it gives strong teeth too.

Chicken is rich in phosphorus that helps to aid strong teeth, bones, kidney as well as the liver.

Consuming higher rate of chicken increases our metabolic performance.

Eating more of chicken will keep blood vessels healthy thereby increasing your energy level.

Chicken is rich in vitamin-B that helps prevent cancer.

Chicken consumption improves healthy eyesight.

Consumption of chicken reduces skin problems, and it repairs dry and damaged skin.

Chicken increases appetite because it consists of zinc and this helps in maintaining a healthy appetite.

Having known the importance of chicken to the body, let us now emphasize on how it can be produced locally. In my previous article titled 6 reasons you should invest in frozen packaged chicken business, we discussed about the federal government placing a ban on the importation of frozen chicken to Nigeria.

Since there is ban on frozen chicken, it is better to produce it locally. The steps needed to start frozen chicken  production.

First, you need to understand the two basic sources to get life chicken to process into frozen chicken –
Rearing birds in your poultry farm, the type of birds for frozen chicken are either layers or broilers.
You can buy birds from poultry farmers.

A lot of people prefer not to go through the stress of preparing life chicken and so this makes them have preference for frozen chicken. There are some startup requirements needed to start this business.

Initial Capital To Start Frozen Chicken

To start frozen chicken as a medium scale investor, you will need a minimum of N2,000,000. Your initial capital will be invested in purchasing all equipment needed to run the business. Your source of finance can be loan from any bank, your personal savings, it could come from partners or any other source you can think of.

Startup Location

Your startup point might not necessarily be a shop, you can start this business from your home if you have the sufficient space. However if your home is not spacious enough, that means you will need to acquire or rent a shop either in a market, busy street or your neighborhood.

Frozen Chicken Equipment And Support Staff

There are some basic equipment needed to run this business. Having achieved a standard start up point, it is
important to purchase your working tools. These are as follows:

  • Deep freezers
  • Generator
  • Knives and Axes
  • Bowls and Basins
  • Sealing Machine
  • Automatic weighing scale
  • Lovely polythene bags for packaging
  • Tables for cutting
  • Chairs
  • Heat source (stove or heater)
  • Soap and Hand Towels

You will have to hire support staff to make your frozen chicken business more efficient. If You intent to produce the frozen food on your own, there should be different sections in your factory, the slaughtering and feather removal section, dividing section, packaging section and the distribution section. The sectioning depends on how large your production is. In hiring staff, make sure you hire dedicated staff and make sure you treat them right by paying their salary as at when due. This will make them always happy and more dedicated to their jobs.

There are two types of birds that can be used for frozen chicken, and these are broilers, and old layers. So if you want to buy your birds from a farm you know what type to source for, and if you are going to rear it on your own farm, you should take note of the type to invest on.

Getting Started

You have your equipment ready, you know what type of birds to source for, your space is available, the next step is starting the business. Interestingly,  once the birds have been slaughtered, all the parts are useful.

We have discussed about the production process of this business, let us go further to branding, and selling aspect. After your production, there are some steps to consider to make your products acceptable to the public and they are as follows.

Frozen chicken is a consumable product and so you must create a sweet name. It must be simple and short, easy to pronounce. The more appealing your name sounds, the better for your business.

Your Target Market

Where and how you intend to sell your production matters a lot, so locating a target  market is very important. Your target should basically be those shops that are involved in buying and selling of frozen foods, hotels, restaurants, institutions with catering facility, fast food owners, party planners/host. This will definitely help you increase your production process.

There is more to branding than just creating a unique name, it also involves creating unique image for your product. The image must describe your product and this simply means that your product must be meaningful. Your product name and image will automatically advertise your product if there is consistency. You can develop strategies on how you can advertise your product, or better still use the existing advertising media like online, or offline, advertisement.  Tell family, friends and neighbours about your product. Remember, advertising your product goes a long way in promoting your business.

Retail Selling

You can as well sell in retail, to achieve this means you need to have a shop, it could be in a residential environment or market environment where you know that people in that environment will not depend on their locally reared chicken before they can eat one. What we mean invariably is that you should locate a strategic area and a high profile one. Your shop must be easily accessible for your potential and existing customers to locate you.

Potential Profit

This business is a profitable one no doubt about that. Once you or your staff have gone through the process of washing and dividing into parts, chicken heads, necks, legs, laps, wings, chest, gizzard are sold separately,and the minimum amount a kilogram is sold is around N700, this price can  increase during festive period because the demand will be higher.

Invest in this business today and  realize the potential profit in it. Feel free to ask questions we will gladly respond. Also share your success story with us. Wish you all the best.

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  • Adeloba September 15, 2014

    Thank you so much for this post..Bin willingly to go into this business in a long while but I didn't know how to go abt it.Pls how can I reach you for further information I might be needing on this.God bless u so much!

  • Sampson May 2, 2016

    in the parkeging is there any chemicals to be added

  • Miles May 23, 2016

    I was expecting a well researched material for a good read and you just blew it. Very, very poor presentation . Buckle up . Research, research and research.

    • Darlinton Omeh May 23, 2016

      LOL, Its yet to be edited. This is one of the works put together by my staff writers on before I decided to lay them off and merge it with Expect it to be edited soon.

  • Tekena December 2, 2016

    My name is Daniel Tekena, I am a farmer in Port Harcourt, I have a 13plot Land I want to use for livestock farming (poultry, goat, snail etc) I am willing to partner with any one that has zeal in livestock business. The land will be leased at no cost, just set up the business on the land and start doing business. contact me let’s talk business.

    I want to rear 10,000 chickens that will be sold for N3,500 each which will amount to N35million Naira and that’s just broilers, we will also have layers, snail, Rabbit and goat farms etc.

  • Mohamed Bayo August 2, 2017

    Dear sir/Madam, please give me more details about your frozen chicken (whole and legs)

  • Abby October 27, 2017

    Thanks for taking time to give such a detailed info. Can I reach you for further discussion on this business? Please drop your email..thanks

  • Atharva ingale October 31, 2017

    How can we distribute the frozen chicken in other countries

  • ERA March 28, 2018

    Thanks for this info
    will surely share my success story

  • Carl January 6, 2019

    Thanks for this info.
    Please I would like to startup a frozen foods store.
    And I would need supplies. Please kindly drop contact information so that we can get to discuss business.

  • Nnaemeka February 14, 2019

    Apart from going to poultry farm to source for chicken. where can I get already processed chicken for my retail shop? here in Nigeria. And how can i get you for more information? thanks.

  • Fidelis October 8, 2019

    Please would love to contact you for more information on starting a frozen chicken production. Small scale precisely, please kindly drop your contact or contact me.

    Thank you,

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