Mistakes And Solutions For Converting More Site Visitors To Sales
CRO that’s poorly executed not only wastes money and time; it might even prove very harmful for your business. Optimization and testing mistakes happen more often than you would think – and can prove to be really expensive.
We’ve listed the top problem areas (with suggested solutions) and the good news is that it isn’t so difficult to spot and rectify them:
Focusing on conversion only
Marketers often focus on the conversion optimization of a specific marketing element or web page without looking at the larger picture.
It’s a killer mistake to optimize a landing page with lead capture in mind without thinking about whether those leads will get converted into high-value, long-term customers. All customers must not be treated at par.
There’s real growth only when your visitors get converted into customers who cannot imagine life in your product’s absence. For this, you need to guide the right type of people towards your must-have product. Passionate users are those who engage regularly with your product and spread the word about it.
Solution: Focus on creating a must-have experience for customers. First, identify any steps that might be delaying a visitor’s journey towards a unique experience.
Cut out everything that’s not absolutely essential. Find out the drop-off points where people lose interest. User surveys and heat maps can help you gauge troubled areas.
Not thinking big
If someone advises that simple tweaks like changes in the colour of buttons will get you fantastic conversions, ignore them.
Micro features like this can be tested forever and the result will simply be a slightly better landing page. But what’s been done for long-lasting improvements? Nothing much.
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I think its just all about recognising a need in a certain Niche. And then meet people’s demand.