Home

Mistakes And Solutions For Converting More Site Visitors To Sales

From content-based sites to SAAS and eCommerce, Conversion Rate Optimisation (CRO) can reduce marketing costs and improve your site’s performance.

CRO that’s poorly executed not only wastes money and time; it might even prove very harmful for your business. Optimization and testing mistakes happen more often than you would think – and can prove to be really expensive.

We’ve listed the top problem areas (with suggested solutions) and the good news is that it isn’t so difficult to spot and rectify them:

 Focusing on conversion only

Marketers often focus on the conversion optimization of a specific marketing element or web page without looking at the larger picture.

It’s a killer mistake to optimize a landing page with lead capture in mind without thinking about whether those leads will get converted into high-value, long-term customers. All customers must not be treated at par.

There’s real growth only when your visitors get converted into customers who cannot imagine life in your product’s absence. For this, you need to guide the right type of people towards your must-have product. Passionate users are those who engage regularly with your product and spread the word about it.

Solution: Focus on creating a must-have experience for customers. First, identify any steps that might be delaying a visitor’s journey towards a unique experience.

Cut out everything that’s not absolutely essential. Find out the drop-off points where people lose interest. User surveys and heat maps can help you gauge troubled areas.

Not thinking big

If someone advises that simple tweaks like changes in the colour of buttons will get you fantastic conversions, ignore them.

Micro features like this can be tested forever and the result will simply be a slightly better landing page. But what’s been done for long-lasting improvements? Nothing much.

Return Member Asked on November 11, 2016 in Banking.
Add Comment
Cancel

  • RELATED QUESTIONS

  • 

    • 
                
    
            
    
        
                    
    
                
    
                    
    
                    
                        1 Answer(s)                    
                    
    
                    
    
                        
                    
    
                
    
            
    

            	
	
    
					
    
			    
    
	
    
    

    

    
	
    
      
                             
    
    
    
    
                    
    
    
    

    
    
        
    I think its just all about recognising a need in a certain Niche. And then meet people’s demand. 
    
    
    

    
    
        
    
            
            
    
                
            
    
            
    
                
    
                    
                
    
                
    
                    
                        Cancel                    
                
    
            
    
        
    
    
    

    
    
    	
        
    
            
                
            
                Expert Consultant                
                    Answered on November 4, 2017.                
        
    
		

        
    
        	
            
        
    
        
    
    
    
    
    
    
		
    
				
    

        		Add Comment
	    
    
	    
    
	        
	        
	        
	        
	        
	        
    
	            
    
	                
	            
    
	            
    
	                
    
	                    
	                
    
	                
    
	                    Cancel
	                
    
	            
    
	        
    
	    
    

	
    
    

    			
    
				
    
	
	
    
	    
    
	        	    
    
	
    
	

                            
    
                    
    
                        
  • Advertisement
    
			
    
		
    • 
                    
    
                
    
            
            
    
                
    
                    
    Your Answer
    
                    
    
                        
                        
                        
    


    

    

                        
    
                            
    
                                
                            
    
                            
    
                                By posting your answer, you agree to the privacy policy and terms of service.                            
    
                        
    
                    
    
                
    
            
    

            
    

        
            
    
        
    
            
  • 

    

    •